The Creative Class Group (CCG) is a global advisory services firm comprised of leading next-generation researchers, academics, and business strategists. We use our proprietary data and research to help further the economic growth and development of cities and regions around the globe, and we’ve worked with some of the world’s top corporate brands. CCG helped Converse target the entrepreneurial Creative Class and assisted BMW with its Ideas Class advertising campaign. We advised Audi on its Urban Future Initiative, supported Art Basel’s introduction of Art Basel Cities, and played an instrumental role in the launch of CityLab by The Atlantic. And Cirque du Soleil has credited CCG’s research as its number one indicator for ticket sales.
As the world’s leading experts on urban issues, cities, and the Creative Class, we develop data-driven content, marketing, and community engagement initiatives. The Creative Class makes up one-third of the U.S. workforce, collects half of all wages, and accounts for 70 percent of discretionary spending. No company, organization, or economy can afford to overlook it.
Our approach centers on the proven research of urban theorist and CCG founder Richard Florida, a world-renowned thought leader on issues such as economic competitiveness, demographic trends, and cultural and technological innovation.
CCG’s customized research and advising span the topics of talent attraction and retention, diversity, marketing, real estate, and leadership development. We partner with select organizations to help maximize competitiveness and achieve greater economic prosperity.
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